Increased digitalisation has influenced various business activities including business models of companies by enabling various new forms of cooperation between companies and leading to new product and service offerings, as well as new forms of company relationships with customers and employees. At the same time, this digitalisation has put pressure on companies to reflect on their current strategy and explore new business opportunities systematically and at early stages.
Findings of most recent published research show that, whilst digitalisation is generally considered to be important, the value proposition itself as also the position in the value network determine the perceived available options for business model innovation by digitalisation. Moreover, the organizational capacities and employee competences were identified as future challenges that will be faced.
Research has also revealed that representatives of the examined industries perceive both the pressures and opportunities of digitalisation regarding business model innovation; its application and exploitation, however, remain challenging.
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